Jar Music Live Takes 5 UK Bands To It’s Maldives Festival
As traditional music markets become clustered and evermore harder for new acts to breakout. Jar Live took the decision to invest into the new Asia market. Just the potential audience base is mind-boggling and as stated in the Annual IFPI (The music industry financial review body) Asia in steadily consuming more western music at an incredible rate. All the major record labels and big festival producers have been establishing their commercial presences and marketing their main Artist (such as Beyonce, Taylor Swift and Coldplay) to this continent.
Of course, we are at an early stage, but producing these music festivals and creating new audiences will be a vital asset to UK bands. What we found was that when the bands arrived they were made to instantly feel like a “big” band. Pressure yes, but the right one. Fans came out in there droves and everyone was caught by surprise (including our Asia team) when all merchandise and cd’s sold out on the first day.
The Festival was not the easiest to organise, imagine building a festival site on an island and have to rely on ships, speed boats all the while staying respectful to the local customs and traditions. Arranging flights accommodation and transfers from the islands, was not easy, yet we did it and this video are some of the highlights from the festival in the Maldives.
Special Thanks To: President Mohammed Nasheed, Coca Cola, Qatar Airways, Wataniya Media Communications, FLPT, Prodg (Our office in Malaysia), Bandos & Fihalhoi Resorts, Yamaha Asia.
UK Bands featured: Lecarla, Endeavours, Steranko, Tashya’s Ink