There are those rare moments when you see a band and it is clearly evident that they have what it takes. Mad Dog was such a band that exhibits all of the qualities that are synonymous with the great bands that have graced our charts.
Jar Live had an already an on-going relationship with Mad Dog from when they performed at our gig at the London Astoria.
From the gig together with our partners Fairbanks we decided to take on the band to get them to where we believe they should be. To begin with, the band is having their songs recorded and mixed to give us a solid basis and the tracks to promote the band. Our PR will undertake the task of branding and identifying the target industry that is right for the development of the band to take then to the next level. They will perform at our Ones To Watch in April at the O2 Academy Islington, where the band will have their launch to the targeted press and industry.
Today we received some of the tracks from the session and “Come On Home” is already one of the staff’s favourite.
(C) Mad Dog/Jar Live/Fairbanks