Jar Music "Live" was granted the license by Notting Hill council to hold a music festival in Portobello London.
The festival, which will be held in July 2010, will be an urban music festival showcasing international artist and the best bands from the worldwide breakOut Awards.
The area is famously known for the Notting hill Carnival and The Portobello Road Market respectively one of the most famous events and markets in the world. JMG Live Portobello festival will take place adjacent to the Market, which statistically features in the top ten rankings as the most visited tourist site in London with more than 120K visitors each weekend.
It is regularly the focus of press and media attention and mostly remembered from the Disney film "Bed knobs and Broomsticks" and more recently the film "Notting Hill". The purpose for holding this festival at this location is because of the music history that it is steeped in. From this street legends of music and the arts learnt their craft. Their impact and changes to the landscape of music and the arts are still present today.
Mick Jagger was photographed visiting Portobello market before he became an honorary local due to his appearance and performance at the market. But, if anything, the Beatles have better Portobello street-cred than the Stones. After founding the Portobello pop market in 1964 with their local appearances in A Hard Day's Night on All Saints Road and Clarendon Road, various local links with the Fab 4 continue to this day.
Before becoming Pink Floyd's manager, Pete Jenner's commune (which included June Bolan and Mike Ratledge of Soft Machine) reputedly survived on discarded fruit and veg scavenged from the market (as would Jenner's future charges the Clash).
Malcolm McLaren was a radical student fan of the local Situationists, his girlfriend Viv Westwood sold hippy jewellery on Portobello to support him. Then McLaren collected rock'n'roll records from the market for their King's Road shop, Let It Rock. At the time of John Lydon's audition for the Sex Pistols on King's Road, Sid Vicious is said to have been working on a Portobello market stall. Heather Small of M-People, who was brought up in the area, expressed a wish to have her ashes scattered through the market.
